Acrisure

End-To-End Brand Experience

Growing from $38 million to over $4 billion in revenue in just over a decade, Acrisure was well on its way to becoming one of the world’s leading FinTech companies. However, due to its reputation as an old school insurance brokerage, along with inconsistent and transactional messaging across the organization, the brand wasn’t yet living up the business’s bold vision.

In a matter of months, our small in-house team evolved Acrisure’s transactional brand into an emotional one by creating an audience-first, FinTech-forward narrative that connected with businesses and consumers in major markets nationwide.

YouTube campaigns exceeded video completion rate benchmark by >2.5X

Paid Social campaigns exceeded engagement benchmark by 88% in Meta

Digital display campaigns exceeded internal click–thru benchmark by 46%

Achieved avg. email open rate of 40.36% and click-thru rate of 1.35% (~2X industry standard)

+7% brand recognition among business audiences quarter-over-quarter (despite ~$100k reduction in media spend)

Brand Voice

We crafted a new brand voice system rooted in strategic audience insights, and – with a little help from our AI interns – showcased this brand evolution through a range of aspirational creative executions.

B2B & B2C Brand Awareness Campaign:

“THIS IS OWNING IT”

We concepted and executed Acrisure’s top-performing awareness campaign to-date: “This Is Owning It.” The multi-channel campaign celebrated audience aspirations and positioned Acrisure as a partner in success.

Corporate Sponsorships

We maximized high-visibility brand opportunities across Acrisure’s numerous stadium sponsorships – driving awareness and affinity through environment-tailored messages and memorable game day moments.