Hitch - Digital HELOC

Brand Voice + Launch Campaign

As an emerging FinTech brand bringing an innovative digital Home Equity Line of Credit (HELOC) product directly to consumers in key markets across the nation, Hitch aspired to reinvent the painfully bankish process of accessing home equity.

To help the ambitious young brand stand out in a sea of big bank competitors, we created an anything-but-bankish brand awareness campaign that humanized home equity. The audience-centric brand launch campaign, You’re So Money, celebrated homeowners’ smart money moves and empowered them to tap into their home equity—using their own money to make their own dreams happen.